RESEARCH
LoopedIn Collective x Chicago Scholars
The LoopedIn Collective, a student run PR and communication agency, worked with non-profit organization, Chicago Scholars on their organizational narrative, developed audience-specific messaging, and enhanced their storytelling. Our team conducted an audit on Chicago Scholars’ social media pages and websites to create a narrative map. The purpose of this narrative map was to display the main communication strategy Chicago Scholars should use going forward when marketing themselves to their intended audiences, with a focus on four main pillars – college success, demographic reach, financial support, and career opportunities and support.
Oficina Muda Research Analysis
This assignment tasked us with conducting a situational analysis, SWOT analysis, competitor analysis, and audience and insight research for our client, Oficina Muda – a multi-brand upcycling company that aims to promote a circular economy in the fashion industry. For my research approach, I conducted both internal and external industry research focused on the circular fashion industry.
Abercrombie & Fitch Media Plan
For this assignment, my partner and I created a one-year media plan for Abercrombie and Fitch that included a situation analysis, marketing background, media objectives and strategies, target audience, and media plan (channels & seasonality) and flowchart. We centered our research and plan around women who are ages 18 to 34 and non-white/Caucasian, with the goal of diversifying our customer base. The plan included paid social, paid search, digital video, magazines, and a potential partnership with Snapchat.
