A written analysis which dissects the many ways Café Bustelo uses its Hispanic identity to further communicate with its target audience and how the brand showcases their values through its advertisements, pop-up activations, and community engagement efforts.

The LoopedIn Collective, a student-run communication and PR agency, was formed by a group of DePaul students. The goal of the news release was to introduce the agency , share its services, and highlight the impact it can have on the Chicago community. The news release was used to reach internal and external clients and media outlets within DePaul and the Chicago area, helping the agency gain more visibility and earn new client work. 

on my homeland and the memories i'll never have